How Our Website Conversion Strategy Increased Business Inquiries by 37%
Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out — or do you fix...
Monthly Archive: July 2024
6 core competencies every martech manager needs
Marketing technology, or martech, refers to tools and systems designed to support marketing efforts. It can also encompass technology used for sales and advertising. Because of its broad scope, it’s crucial for marketers with...
3 challenges for marketers as retail media networks evolve
While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships...
SpaceX given permission to destroy the International Space Station
NASA has given Elon Musk’s SpaceX permission to destroy the International Space Station (ISS) by 2030. The space station has been continually occupied since 2000 by astronauts doing more than 3,300 scientific experiments above...
Space station astronauts forced to shelter as Russian satellite breaks into more than 100 pieces
Astronauts on the International Space Station were forced to take shelter last night after a Russian satellite broke into more than 100 pieces. The nine astronauts living on the space station were told to...
Scientists attach living skin to robots to make them smile
Scientists have found a way to attach engineered living skin tissue to robots so they can smile and have an “increasingly lifelike appearance”. A team at Tokyo University, in Japan, said their work would...
The MarTech Dilemma: How Do You Decide Whether to Try or Implement a Tool?
Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their needs. However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of...
How Tagging Strategies Transform Marketing Campaigns
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. That’s where strategies like...
5 Best sites to Buy Twitter Followers (Real & Instant)
Twitter is among the biggest social media platforms that focus on micro-blogging. People of varying areas or expertise use the platform to post daily. Whether you own a brand or want to be an...
How to Create a SaaS Loyalty Program That Works
In today’s crowded SaaS market, keeping customers is a constant battle. With so many options just a click away, users can easily switch to a competitor if unsatisfied. This “churn” hurts your business—loyal customers...